-[Creative Web Pages for Advertising Majors]-

Step 1: Come up with keywords that you believe would be used to reach your personal blog

I decided to use, “Blog post, Creative, Advertising Major, Mass Media, and Education”

Step 2: Use the terms you chose, and insert them into Google Ads Keyword Tool to get 5 additional terms or words that have the highest global number of searches in that category, and list them. 

My 5 keywords:

  1. Blog post
  2. Creative 
  3. Advertising Major
  4. Mass Media
  5. Education 

Google’s recommended additional 5 keywords: 

  1. Creative
  2. Major Advertising
  3. Degree Advertising
  4. Relations Advertising
  5. College Advertising

Screen Shot 2016-03-25 at 3.35.31 AM


VanCoevering, K. (March 20, 2016). Google AdWords [website]. https://adwords.google.com/ko/KeywordPlanner/Home?__c=9314679140&__u=5230822820&authuser=0&__o=cues#searchdetails

Step 3: Record the number of global monthly searches for each term
  1. 44, 570
  2. 560
  3. 1,800
  4. 2,070
  5. 500
  6. 1,840
Step 4: Write a sentence for each alternate keyword that Google suggested that you could incorporate in your personal blog
  1. This is a creative based blog that allows for various mediums, channels, and vehicles that can expand your knowledge on several subjects. 
  2. A Major Advertising drives blog that demonstrates my knowledge on several subjects regarding the necessary skills to succeed. 
  3. To expand on my Degree in Advertising I created a blog to illustrate the ideals of the elements of the creative and logical side of this degree. 
  4. As well as being apart of the Relations Advertising, I developed this blog to allow the growth of expanding this website to showcase my skills in this department. 
  5. An overall generalization of the College Advertising skills that are acquired one will experience when diving into a degree in Advertising. 
Step 5: Evaluation

This project opened my eyes to the logistics of google, and how articulate the analytics are of Google. The ability to know how to manipulate searches to draw in users is very helpful when trying to expand and showcase the necessary skills to succeed in this major. We take the words we use for granted when using any type of search engine, but this workshop helped me understand the real opportunities and consequences you can have from a single word. While I used Google daily, I was unaware of the reasoning for the way websites were showed. 

What I found the most surprising was that the words I thought would have high ratings were categorized as either, “low,” or “medium” which I thought was interesting. This helped me understand the importance of the power of relevance within search engines. I believe that this will forever have an impact on me, because when I start to brand myself I will have access to have the best potential to develop myself and grow in this industry. 


-[Infographic Project]-

Step 1: Go to a infographic creator.

I decided to use the platform, “Piktochart

Step 2: Chose a topic/information to fill in the template.

I choose to inform my audience about the multiple filters that are provided on Snapchat to alter pictures exactly the way you want.

Step 3: Create the infographic in regards to your topic


VanCoevering, K. L. (Artist). (2016). How to Use Snapchat Filters. [Image of painting]. Allendale, Michigan ; Piktochart. Retrieved from http://piktochart.com

Step 4: Evaluation

This platform allows for a grander scheme of creativity, each element in a Piktochart is able to be manipulated individually to how you want it exactly. I think that this is a very innovative tool, especially for people that are not necessarily all that artistically gifted, this allows you to be creative without  having to really create yourself by just manipulating certain elements of a template. This becomes prevalent to how many believe that they do not excel in this area.

This also is very relevant to the type of advertising, I see this on a daily basis as I walk around Grand Valley State University. When a club is trying to promote their club, someone is trying to signal awareness of a topic, and informing us about it through this medium. Until I was first introduced to infographics, I realized that this was a very prominent medium to convey several messages, and I thought that was an eye opener that shocked me the most while doing this project.

-[Photoshop Project]-

Step one: Decide on a photo to play around with.


Hoffman, D. (Photographer). (1963). The Beatles “Love” album cover. [Image of photograph]. Liverpool, UK; Allerton Golf Course. Retrieved from http://www.feelnumb.com/2011/03/16/the-beatles-iconic-jump-photo-used-for-love-album/

Step two: Add or remove an element of the photo.


VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step three: Lastly, add an addition filter to the picture.


VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step four: Evaluate.

As I was exploring the application Photoshop I demonstrated the basic features that come along with it. For instance, the infamous removal aspect of photoshop, where you are able to manipulate what is and is not in photos. Simply by highlighting what is needed, and discarding what is not. As well as adding a filter to act as a layer on top of the photo itself to alter the whole picture, regarding the dynamics of the colors, shapes, landscapes, etc. to looking more pleasing to the eye. For the picture in step three, I used the filter “Find Edges” in the “Stylize” category under the “Filters” tab in the ribbon.

This pertains a lot to what I have and will be learning about in my major (Ad/PR), as well as just the chaos of updating advertising world. For example, the reasons that we would use this function of Photoshop in the first place is to make something more appealing to the human eye. In my world, the human eye and consumer eye can be interchangeable, since we really only have a 2-5 second window to grab the consumer’s attention, what better way to successfully do this by doing two simple concepts. One, remove what they don’t want, keep what they do. Second, compliment them with color and creativity. This is a way to guarantee a rewarding outcome in the business world, as well as a personal life.

-[Video Project]-

Step 1: Story Board Image-Pack-video-project2

VanCoevering, K. L. (Artist). (2016). Story Board. [Image of painting]. Allendale, MI; http://www.Kvancoevering.wordpress.com.

Step 2: Creating Timeline

Screen Shot 2016-02-11 at 8.14.26 PM

VanCoevering, K. Creating Timeline. [Image of timeline in Final Cut Pro]. Final Cut Pro

Step 3: The Final Video Using Final Cut Pro

VanCoevering, K. L. (Director). Marshall, W. M. (Actor). (2016). Final Video Project – By: KV [Online video]. Retrieved from https://www.youtube.com/watch?v=_E9Nr9yTAKU

Step 4: Evaluation

Throughout this project I have learned the basic fundamentals of the application of Final Cut Pro, not only did I learn this program, but I was able to understand the foundation to promote and push a creative process behind it. I demonstrated the series of steps to get to the final project of a straightforward objective. I genuinely enjoyed the ability to utilize the concept of mass media, rather than focusing on just the relation and marketing aspect of the field.

This blog post is to just introduce my beginner skills as a blogger, and fortunately I was able to start this off with self-expression and individualism. Although the topic of dogs  may be mundane, I thought that the way this project was structured allowed a lot of different and unique takes to very simplistic ideas. Which is a key to advertising, which is what I am majoring in. To be able to monopolize on just a simple idea, and expand on it. This gave me a whole new take on my perspective on the creative process of a campaign.