-[Infographic Project]-

Step 1: Go to a infographic creator.

I decided to use the platform, “Piktochart

Step 2: Chose a topic/information to fill in the template.

I choose to inform my audience about the multiple filters that are provided on Snapchat to alter pictures exactly the way you want.

Step 3: Create the infographic in regards to your topic

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VanCoevering, K. L. (Artist). (2016). How to Use Snapchat Filters. [Image of painting]. Allendale, Michigan ; Piktochart. Retrieved from http://piktochart.com

Step 4: Evaluation

This platform allows for a grander scheme of creativity, each element in a Piktochart is able to be manipulated individually to how you want it exactly. I think that this is a very innovative tool, especially for people that are not necessarily all that artistically gifted, this allows you to be creative without  having to really create yourself by just manipulating certain elements of a template. This becomes prevalent to how many believe that they do not excel in this area.

This also is very relevant to the type of advertising, I see this on a daily basis as I walk around Grand Valley State University. When a club is trying to promote their club, someone is trying to signal awareness of a topic, and informing us about it through this medium. Until I was first introduced to infographics, I realized that this was a very prominent medium to convey several messages, and I thought that was an eye opener that shocked me the most while doing this project.


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-[Photoshop Project]-

Step one: Decide on a photo to play around with.

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Hoffman, D. (Photographer). (1963). The Beatles “Love” album cover. [Image of photograph]. Liverpool, UK; Allerton Golf Course. Retrieved from http://www.feelnumb.com/2011/03/16/the-beatles-iconic-jump-photo-used-for-love-album/

Step two: Add or remove an element of the photo.

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VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step three: Lastly, add an addition filter to the picture.

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VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step four: Evaluate.

As I was exploring the application Photoshop I demonstrated the basic features that come along with it. For instance, the infamous removal aspect of photoshop, where you are able to manipulate what is and is not in photos. Simply by highlighting what is needed, and discarding what is not. As well as adding a filter to act as a layer on top of the photo itself to alter the whole picture, regarding the dynamics of the colors, shapes, landscapes, etc. to looking more pleasing to the eye. For the picture in step three, I used the filter “Find Edges” in the “Stylize” category under the “Filters” tab in the ribbon.

This pertains a lot to what I have and will be learning about in my major (Ad/PR), as well as just the chaos of updating advertising world. For example, the reasons that we would use this function of Photoshop in the first place is to make something more appealing to the human eye. In my world, the human eye and consumer eye can be interchangeable, since we really only have a 2-5 second window to grab the consumer’s attention, what better way to successfully do this by doing two simple concepts. One, remove what they don’t want, keep what they do. Second, compliment them with color and creativity. This is a way to guarantee a rewarding outcome in the business world, as well as a personal life.