Step 1: Open the InDesign platform, and create a new document
For this specific project we had to create a business card, and the dimensions of the card was required to be 88 mm wide by 55 mm high.
Step 2: Start drafting the different elements on your business card
This is so that you have a general idea to go off of, because it can get overwhelming with all of the tools InDesign provides for you. Having a blank canvas can become troublesome when you don’t have a starting point.
Step 3: Add all of the information that you would like your potential business partners to know about you
For my unique individual business card, I included:
- The name of the college I am attending, as well as the logo of the school to allow some distinction between others.
- Followed by my name, major, and minor.
- What class standing I am currently in.
- Phone number, email, and blog site URL.
- A friendly side note that I am a student looking for new opportunities.
- My city, state, and zip code.
- My initials at the top right corner as a final reminder.
VanCoevering, K. (2016). Business Card Rough Draft [Design Formatting]. Retrieved from Adobe InDesign
Step 4: Save, export, and start branding!
VanCoevering, K. L. (Artist). (2016). Business Card. [Designing Formatting]. Allendale, Michigan ; Adobe InDesign.Step 4:
Step 5: Evaluation
This project was definitely pushing me out of my comfort zone, I was not knowledgable about InDesign. This was the first time I have ever used this platform before, and to me I believe that this new skill will impact me greatly. For many of my other classes I am enrolled in this year we ave been focusing on media planning, and well as copywriting. I am currently managing a hypothetical campaign, and I must create multiple advertisements for my specific brand. You can see challenge with that when not having the basic knowledge of these different designing programs other than Word.
While I was creating my business card I thought it was going to be somewhat mediocre, as I was no familiar with this system at all. However, I really enjoyed being able to explore by myself and understand InDesign better, I realized that it really comes with practice and time. Once you started to familiarize yourself, it became quite easy, considering that it was a small business card, but when I was showing family and friends they all were rather impressed. Knowing that advertisements and actions plans today use this system to develop campaigns from scratch was eye opening, because it made me feel more involved with my major that I was taking steps to grow and be more practical.