-[Photoshop Project]-

Step one: Decide on a photo to play around with.

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Hoffman, D. (Photographer). (1963). The Beatles “Love” album cover. [Image of photograph]. Liverpool, UK; Allerton Golf Course. Retrieved from http://www.feelnumb.com/2011/03/16/the-beatles-iconic-jump-photo-used-for-love-album/

Step two: Add or remove an element of the photo.

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VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step three: Lastly, add an addition filter to the picture.

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VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step four: Evaluate.

As I was exploring the application Photoshop I demonstrated the basic features that come along with it. For instance, the infamous removal aspect of photoshop, where you are able to manipulate what is and is not in photos. Simply by highlighting what is needed, and discarding what is not. As well as adding a filter to act as a layer on top of the photo itself to alter the whole picture, regarding the dynamics of the colors, shapes, landscapes, etc. to looking more pleasing to the eye. For the picture in step three, I used the filter “Find Edges” in the “Stylize” category under the “Filters” tab in the ribbon.

This pertains a lot to what I have and will be learning about in my major (Ad/PR), as well as just the chaos of updating advertising world. For example, the reasons that we would use this function of Photoshop in the first place is to make something more appealing to the human eye. In my world, the human eye and consumer eye can be interchangeable, since we really only have a 2-5 second window to grab the consumer’s attention, what better way to successfully do this by doing two simple concepts. One, remove what they don’t want, keep what they do. Second, compliment them with color and creativity. This is a way to guarantee a rewarding outcome in the business world, as well as a personal life.


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