-[Photoshop Project]-

Step one: Decide on a photo to play around with.


Hoffman, D. (Photographer). (1963). The Beatles “Love” album cover. [Image of photograph]. Liverpool, UK; Allerton Golf Course. Retrieved from http://www.feelnumb.com/2011/03/16/the-beatles-iconic-jump-photo-used-for-love-album/

Step two: Add or remove an element of the photo.


VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step three: Lastly, add an addition filter to the picture.


VanCoevering, K. L. (Artist). (2016). Photoshop Project. [Image of painting]. Allendale, Michigan; WordPress. Retrieved from Kvancoevering.wordpress.com

Step four: Evaluate.

As I was exploring the application Photoshop I demonstrated the basic features that come along with it. For instance, the infamous removal aspect of photoshop, where you are able to manipulate what is and is not in photos. Simply by highlighting what is needed, and discarding what is not. As well as adding a filter to act as a layer on top of the photo itself to alter the whole picture, regarding the dynamics of the colors, shapes, landscapes, etc. to looking more pleasing to the eye. For the picture in step three, I used the filter “Find Edges” in the “Stylize” category under the “Filters” tab in the ribbon.

This pertains a lot to what I have and will be learning about in my major (Ad/PR), as well as just the chaos of updating advertising world. For example, the reasons that we would use this function of Photoshop in the first place is to make something more appealing to the human eye. In my world, the human eye and consumer eye can be interchangeable, since we really only have a 2-5 second window to grab the consumer’s attention, what better way to successfully do this by doing two simple concepts. One, remove what they don’t want, keep what they do. Second, compliment them with color and creativity. This is a way to guarantee a rewarding outcome in the business world, as well as a personal life.


-[Video Project]-

Step 1: Story Board Image-Pack-video-project2

VanCoevering, K. L. (Artist). (2016). Story Board. [Image of painting]. Allendale, MI; http://www.Kvancoevering.wordpress.com.

Step 2: Creating Timeline

Screen Shot 2016-02-11 at 8.14.26 PM

VanCoevering, K. Creating Timeline. [Image of timeline in Final Cut Pro]. Final Cut Pro

Step 3: The Final Video Using Final Cut Pro

VanCoevering, K. L. (Director). Marshall, W. M. (Actor). (2016). Final Video Project – By: KV [Online video]. Retrieved from https://www.youtube.com/watch?v=_E9Nr9yTAKU

Step 4: Evaluation

Throughout this project I have learned the basic fundamentals of the application of Final Cut Pro, not only did I learn this program, but I was able to understand the foundation to promote and push a creative process behind it. I demonstrated the series of steps to get to the final project of a straightforward objective. I genuinely enjoyed the ability to utilize the concept of mass media, rather than focusing on just the relation and marketing aspect of the field.

This blog post is to just introduce my beginner skills as a blogger, and fortunately I was able to start this off with self-expression and individualism. Although the topic of dogs  may be mundane, I thought that the way this project was structured allowed a lot of different and unique takes to very simplistic ideas. Which is a key to advertising, which is what I am majoring in. To be able to monopolize on just a simple idea, and expand on it. This gave me a whole new take on my perspective on the creative process of a campaign.